Everyone’s talking about the Amazon Great Indian Festival 2025, and sure, you’ll see plenty of chatter about tech, but let’s not forget there’s a whole other world of deals waiting to be explored. If you’re dreaming of a wardrobe refresh, a little self-pampering, a home makeover, or just making sure the kitchen and fridge are well-stocked without the usual pinch, this is your moment. The sale opens for everyone on September 23, and if you’re a Prime member, you get a 24-hour head start on September 22—so set those phone reminders.
What’s Actually Happening—No Gadgets, Just Good Stuff
Fashion & Apparel
Been saving that pocket money for a new outfit, or looking for something that makes Monday a little less, well, Monday? Look for discounts that could start at 50% or more on everything from casual basics to elegant ethnic wear—brands you trust and styles you’ll want to wear on repeat. There’s no better time to swap last year’s tired favorites for something that actually makes you smile when you open the closet.
Footwear
Sneakers, strappy sandals, comfy loafers—comfort and style can go hand in hand, and with Adidas, Bata, and others in the mix, it’s a chance to finally retire those shoes that haven’t seen their best days in, well, years. Sometimes all it takes is a new pair to give your whole look a quiet lift.
Beauty & Personal Care
Skincare, haircare, grooming, cosmetics—time to stock up or even treat yourself to something new without the guilt. L’Oréal, The Body Shop, Lakme, Biotique and more will be offering combo packs, gift sets, festive hampers—great for gifting, or just for treating yourself (because why not?). Expect up to 80% off, so if you’ve been eyeing that fancy moisturizer, now’s the moment to toss it in your cart.
Groceries & Daily Essentials
Rice, oil, snacks, cleaning supplies—all the things that quietly keep life running smoothly. Brands like Patanjali, Tata Sampann, Fortune, and Amul will be part of value deals and combo packs, so you can stock up on your kitchen staples for less. Every little discount on the everyday adds up, and who wouldn’t want a well-stocked pantry without the usual “ouch” at checkout?
Home Décor & Kitchen Accessories
Sometimes it’s the little things—a new cushion, a colorful rug, a set of matching dinner plates, a clever storage box—that make a living space feel lighter and brighter. With deals across favorite home and kitchen brands, it’s the perfect time for small upgrades that make a big difference. No renovations required, just a little shopping, maybe a Saturday of rearranging, and you’ll have everyone you know asking, “Did you get new furniture?
Fitness & Wellness
Maybe it’s time to swap that old yoga mat rolled up in the corner, or finally get a fitness band that actually syncs with your phone. Protein bars, health supplements, wellness gadgets—all the things we tell ourselves we’ll get around to “soon” can be part of your cart, at prices that actually make sense.
Extra Ways to Make the Most of It
- Bank Discounts: SBI cardholders get instant savings—sometimes those extra few rupees off make it all feel a little more worthwhile.
- No-Cost EMI: Bigger buys—appliances, home stuff, even a set of new kitchenware—can be spread out over easy payments, so nothing feels too out of reach.
Why Shop These Categories? (Fresh Reasons You’ll Appreciate)
- Dress for Every Mood: Whether it’s a festive gathering or just a regular Tuesday, a few new pieces in your wardrobe can change the whole feel of your week—and your confidence.
- Pamper, Plan, Repeat: Stock up on skincare and pampering must-haves while they’re on sale, and suddenly, every morning feels a little more luxurious (especially if you sneak in a coffee after washing your face).
- Subtle Home Makeovers: Sometimes, just switching up a lamp, adding a fresh cushion, or reorganizing the kitchen drawers can make your whole space feel new—and you’ll get compliments when people pop over.
- Smart, Stress-Free Pantry: Grocery deals mean you can actually plan ahead, stock up, and avoid that 8 p.m. rush for milk and eggs.
- Gifts Without the Guesswork: Curated hampers, sets, and seasonal specials in Amazon’s sale event mean you can check off birthdays, anniversaries, and festive gifting, all in one go.
- Wellness That Fits: Finally try that yoga class, start tracking your steps, or just upgrade your water bottle—little wellness wins can be the start of bigger habits, especially when the cost isn’t a dealbreaker.
- Try, Tweak, Enjoy: The festival’s a chance to sample new things—try a bold new nail color, swap your usual snack stash for something adventurous, or finally buy that quirky kitchen gadget you keep seeing on reels. If you don’t love it, at least you didn’t pay full price!
Important Dates to Note
Sale starts for public: September 23, 2025
Early access for Prime members: September 22, 2025
Keep an eye out for updates and curated picks from IEChoice to help you find the best deals. With the Great Indian Festival, this is your chance to refresh, stock up, and treat yourself—no matter what’s on your list, and absolutely no gadgets required